Professional Experience.


1997 - 2012

Creative Director -  IMS / Interamerican Marketing Solutions, Miami FL


IMS is a marketing, public relations, communications, advertising, social media and web content agency, focused on providing a comprehensive range of integrated services that meet the specific needs of the Latin American market. Some of their clients are Olympus, Lexmark, Adobe, Blackberry, AT&T, ViewSonic, Wacom, Zebra Technologies and more.




- Design and execute general concepts for branding and promotional campaigns, advertising and launching of new products. Efforts included: Print, Video and Online/Interactive projects with regional and local focus. Design campaigns to promote direct sales for the final consumer and for the channel development.


- Concept, design and supervision of events (press, channel and end user). Such as: invitations, web design and venues, to onsite set up and logistics.


- Design and execution of collateral materials per product, service or client, such as spec sheets, brochures, catalogs, video loops, among others.


- Design POP material, packaging and localized materials per store requests; maintaining direct contact with vendors in different countries.


- Work directly with the Digital department to support efforts in public relations, web pages and digital promotions. Web management and responsible for translations and content development.


- Work directly and supervised vendors such as a printers, photographers, video production and event companies.


2002 - 2011

Art Director  -  Miami Center & LA. Center, Miami and Los Angeles

Cosmetic Surgery, Hair transplants, Dental cosmetic clinics.

- Advertising, collateral materials and events in Miami and Los Angeles.


Art Director  -  Peruanitos Foundation,  Los Angeles / Peru

A Non-Profit Organization in support of the abandoned children in Peru

- Design of corporate identity, newsletters, brochures, advertising and events.


Art Director  -  Teatro 8,  Miami

Responsible for the visual concept for the all the theater and festival plays : Ads, collateral material, playbills and billboards.


2004 - 2009

Graphic Design - Telemundo Studios, Miami

Graphic support to the Set departments for the Telemundo Soap Operas.

Design of logos, corporate imagery, posters, magazines, newspapers, art, animations, etc. According to the script requirements per soap opera. Worked directly with the Art Department.


2002 - 2005

Graphic Designer / Art Director -  Venevision International,  Miami

Responsible of graphic design development, creating of promotional advertising and collateral material for the Theater and Movie Departments for all the Hispanic markets in USA.


1996 - 2000

Graphic Designer / Art Director - IAC Advertising Group, Miami FL

Responsible for graphic design projects, proposal presentations and creative for Bud light, Hyundai, Procter & Gamble and Johnnie Walker.

Advertising design and collateral materials for Publix supermarket, Barnett Bank and Bellsouth Communications


Art Director - Newspapers La Isla and Paginas, Miami FL

Graphic design, advertising and layouts for the monthly newspapers: La Isla de Key Biscayne and  Paginas de Coral Gables.



Art Director - Grupo Editorial Reporte, Caracas, Venezuela

- Directed and supervised a team of graphic designers, illustrators, photographers and production of the Editorial group.

- Responsible for the Graphic design, advertising and general layout of the daily newspapers:

  Reporte Diario de la Economia, El Capital and Reporte Today

- Graphic design and layout of the monthly magazines:

   Reporte Petrolero and Turismo al Dia

- Responsible of concept and general design of the anniversary editions of Reporte Diario de la Economia



Graphic Design/Instructor - Consorcio Logic Mac, Caracas, Venezuela

Trainer and general advisor in the creation, logistics and graphic design/layouts of several newspapers in Venezuela, such as La Antena and La Antorcha.

Graphic software Instructor (QuarkXPress, Photoshop and Illustrator), scanning, retouching and editing pictures, integration of software and peripheral hardware.




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Creative Director  |  Art Director  |  Graphic Designer